SEO Wires vs. Frase
Frase is an AI-assisted content brief and article writer with strong GEO visibility tracking.
Frase and SEO Wires both write articles — but Frase counts AI words and articles in different SKUs, and the output usually still needs a human editor. SEO Wires runs site analysis → competitor decomposition → outline → finalized article → CMS publish as one continuous flow. Different workflow, different price model.
| Feature | SEO Wires | Frase |
|---|---|---|
| AI article generation | ||
| Site crawl + business identification (no setup wizard) | Domain monitoring | |
| Competitor decomposition from SERP | ||
| Topic clustering across the whole site | Manual | |
| Direct WordPress publishing | ||
| Autopilot publishing (set it up once, walk away) | ||
| Automatic internal backlinks from your whole site | ||
| Featured image generation | ||
| AI search (GEO) visibility tracking | 2–8 platforms by tier | |
| Brand voice profile | ||
| Entry price | $39/mo · 7 articles | $49/mo · 10 articles |
| Mid tier | $99/mo · 25 articles | $129/mo · 40 articles |
| Top tier (self-serve) | $249/mo · 100 articles | $299/mo · 100 articles |
| Per-article cost (mid tier) | ≈ $3.96 | ≈ $3.23 |
| Output is ready to publish (no human edit step) | Usually needs edit |
Prices shown are Frase's public monthly listings as of 2026. Per-article costs are mid-tier divisions; Frase counts 'AI-optimized articles' which may differ in shape from SEO Wires' end-to-end articles.
Pick SEO Wires when:
- You publish directly to WordPress and want zero copy-paste.
- You want the site crawl + topic clustering bundled, not as a separate workflow.
- You'd rather pay for credits than juggle separate AI-word, audit, and article budgets.
- You want to ship articles without an editor in the loop.
- You're solo or running a small team — credits are simpler than three meter types.
Pick Frase when:
- →You need AI search (GEO) visibility tracking across ChatGPT, Gemini, Perplexity — Frase's tracking is mature and built in.
- →Your team is already deep in Frase's AI Agent skill library — switching cost is real.
- →You want a slightly cheaper per-article rate at the highest volume and you have a human editor.
- →You need multi-channel content variants (Frase does long-form + email + ads from one source).
We try to be honest about when a competitor is the better fit. Fraseis a good product — we'd use it ourselves for some of these scenarios. If you're one of the cases on the right, save yourself the trial.
Worth a 10-minute test?
100 free credits. No card. Run a full site analysis on your own domain, see the output, decide for yourself.