SEO Wires vs. Frase
Frase is an AI-assisted content brief and article writer with strong GEO visibility tracking.
Frase and SEO Wires both write articles—but Frase counts AI words and articles in different SKUs, and the output usually still needs a human editor. SEO Wires runs site analysis → competitor decomposition → outline → finalized article → CMS publish as one continuous flow. Different workflow, different price model.
| Feature | SEO Wires | Frase |
|---|---|---|
| AI article generation | ||
| Site crawl + business identification (no setup wizard) | Domain monitoring | |
| Competitor decomposition from SERP | ||
| Topic clustering across the whole site | Manual | |
| Direct WordPress publishing | ||
| Autopilot publishing (set it up once, walk away) | ||
| Automatic internal backlinks from your whole site | ||
| Featured image generation | ||
| AI search (GEO) visibility tracking | 2–8 platforms by tier | |
| Brand voice profile | ||
| Entry price | $39/mo · 7 articles | $49/mo · 10 articles |
| Mid tier | $99/mo · 25 articles | $129/mo · 40 articles |
| Top tier (self-serve) | $249/mo · 100 articles | $299/mo · 100 articles |
| Per-article cost (mid tier) | ≈ $3.96 | ≈ $3.23 |
| Output is ready to publish (no human edit step) | Usually needs edit |
Prices shown are Frase's public monthly listings as of 2026. Per-article costs are mid-tier divisions; Frase counts 'AI-optimized articles' which may differ in shape from SEO Wires' end-to-end articles.
Pick SEO Wires when:
- You publish directly to WordPress and want zero copy-paste.
- You want the site crawl + topic clustering bundled, not as a separate workflow.
- You'd rather pay for credits than juggle separate AI-word, audit, and article budgets.
- You want to ship articles without an editor in the loop.
- You're solo or running a small team—credits are simpler than three meter types.
Pick Frase when:
- →You need AI search (GEO) visibility tracking across ChatGPT, Gemini, Perplexity—Frase's tracking is mature and built in.
- →Your team is already deep in Frase's AI Agent skill library—switching cost is real.
- →You want a slightly cheaper per-article rate at the highest volume and you have a human editor.
- →You need multi-channel content variants (Frase does long-form + email + ads from one source).
We try to be honest about when a competitor is the better fit. Fraseis a good product—we'd use it ourselves for some of these scenarios. If you're one of the cases on the right, save yourself the trial.
Worth a 10-minute test?
100 free credits. No card. Run a full site analysis on your own domain, see the output, decide for yourself.